This appeared in an ad insert for Hy-Vee (a grocery-store chain, if you didn't know) bundled in with the Kansas City Star on Wednesday; the text says "Kiwi fruit is a 'good sweeper' that assists to sweep off the unwanted substances and toxins out of your body. Kiwi also has a perfect NuVal score."What I thought was weird about the ad copy was this idea that some foods have this incredible power to remove "toxins" from your body. It's not that I'd never seen that before, but previously I'd only ever seen it in contexts much fringier than an advertisement for a supermarket chain.
I have other thoughts about this odd and superstitious notion --- for one, I suspect that the fear it speaks to, the fear of things getting into one's body without one's knowledge and doing horrible things once they're in there, is very old --- but they're not in order and I haven't done any research yet, so I will wait and deal with them in another post. For now, I'm just going to point out this apparent crossover of an idea common in New Age circles into the mainstream.
